How To Beat Yahoo & Google Ranking??

14 Factors that will affect your Ranking in

Google MSN & Yahoo!

07th June 2007

Author: Etienne

Here i have created a list of factors that affect your rankings with Google, MSN, Yahoo! and the other search engines.Most of the factors in the checklist apply mainly to Google and partially to MSN, Yahoo! and all the other search engines of lesser importance.

1. Tag Keywords in<"title"> tag
   One of the most important places to have a niche high paying keyword because what is written inside the <"title"> tag shows in search results as your page title. The title tag must be short of around 7 words and the the keyword should be near the beginning on your whole title.
   
   
2. Keywords in URL
   Keywords in URL gives you a better position on the search engine -eg- profit-line Blog, keyword is "enter keyword" and this will eventually help in your ranking.
   
   
3. Keyword density in document text
   Ensure your articles has around 4-6% major keywords and not more than 12% or else it will look more like a keyword spam instead of a article page.
   
   
4. Anchor Text Linking
   Anchor Text Link with other user's site is a good way to improve your site's ranking too. Have top keywords for your chosen anchor text,this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
   
   
5. Keywords in headings (<"H1">, <"H2">, etc. tags)
   You can also apply your keywords on the heading tags.
   
   
6. Keywords in Tags
   Spiders don't read images but they do read their textual descriptions in the tag, so if you have images on your page, fill in the tag with some keywords about them.
   
   
7. Keywords in MetaTags
   Though google are more or less not using these to rank users, Yahoo and MSN still relies on these meta tags,so if you are optimizing for Yahoo! or MSN, fill these tags properly.
   
   
8. Getting High PR links
   This is by far the best way to get your site on the top when you get linked to a high pagerank site.Try to have your site link captured in directories or even other sites that ranks above PR4 to PR10
   
   
9. Backlinks from others
   Generally the more, the better. But the reputation of the sites that link to you is more important than their number.
   
   
10. Links from directories
    As said earlier,Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking cause they are mostly PR 6 and above,dont waste time linking to Pr0 sites.
    
    
11. Socially bookmarked
    There are more than 50 over sites who are social bookmarkers, some of the highly used are digg,Technorati,Blinklist
    
    
    
12. Unique contents
    Have unique contents on your site is great and having it updated daily with fresh niche contents gurantees good ranking
    
    
13. Sector those long articles up
    Search engine favors more on shorter details with unique and relevant topic, achieve a better ranking by shorting your articles from 1 long page to 3 parts of a given article.
    
    
14. Site Size
    All search engine spiders love big and largely contented sites.so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones, for eg. you can have a site/blog/forum to separate your contents and comments on different areas.
    

Have you been following these 14 steps or do you have more to share that i have not highlighted, please do drop me an email at profitlinez@gmail.com or leave me a comment

This article is free for republishing
Source: http://www.articlealley.com/article_171318_62.html

Occupation: Internet blogger

I am the author for Profit-line bLog which does product reviews and also written articles to share with the crowd so that everyone can profit from their site.

http://profit-line.blogspot.com/

About Google Products

Google Products

Advertising
Most of Google's revenue is derived from its online advertising programs. Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme. Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.


Applications
Google is famous for its web search service, which is a major factor of the company's success. In December 2006, Google is the most used search engine on the web with a 50.8% market share, ahead of Yahoo! (23.6%) and Windows Live Search (8.4%).Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps and more.

In 2004, Google launched its own free web-based email service, known as Gmail. Gmail features spam filtering technology and the capability to use Google technology to search email. The service generates revenue by displaying advertisements from the AdWords service that are tailored to the content of the email messages displayed on screen.

In early 2006, the company launched Google Video, which not only allows users to search and view freely available videos, but also offers users and media publishers the ability to publish their content, including television shows on CBS, NBA basketball games, and music videos.

Google has also developed several desktop applications, including Google Earth, an interactive mapping program powered by satellite imagery that covers the vast majority of the earth. Google Earth is generally considered to be remarkably accurate and extremely detailed. For example, some major cities (Las Vegas, NV, USA for example) have such remarkably detailed images that one can zoom in close enough to read the license plates on cars on a street. Consequently, there have been some concerns about national security implications. Specifically, some countries and militaries contend the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessarily frequently updated, and all of them are available at no charge through other products and even government sources (NASA and the National Geospatial-Intelligence Agency, for example.) Some counter this argument by stating that Google Earth makes it easier to access and research the images.

Many other products are available through Google Labs, which is a collection of incomplete applications, that are still being tested for use by the general public.

Relationship Mozilla with Google
The Mozilla Corporation's relationship with Google has been noted in the media, especially with regards to use of Firefox to provide revenues and data for Google. The release of the anti-phishing protection in Firefox 2 especially raised controversy. Enabled by default, anti-phishing protection is based on a list that is updated about twice per hour and downloaded to the user's computer from Google's server. The user cannot change the data provider within the GUI, and is not informed who the default data provider is. The browser also sends Google's cookie with each request for update.The "advanced" security feature of builds by the Mozilla Foundation activate an anti-phishing feature to provide live protection and, according to the Mozilla Wiki send each visited URL to Google. The user must explicitly opt-in for this service, however. There are Internet privacy concerns surrounding how Google may use the data, even though Firefox's privacy policy states that Google may not use personal information for any purposes other than the anti-phishing protection feature.

Enterprise products
In 2007, Google launched Google Apps Premium Edition, a software suite for businesses that provides e-mail, instant messaging, calendar, word processing, as well as a spreadsheet program. This product is targeted primarily at the business user, and intended to compete directly versus Microsoft's Office suite, with a price of approximately USD50 per user per year compared to USD500 per user for Microsoft Office. A large implementation of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.

http://en.wikipedia.org/wiki/google

Google - The Beginning

Google - The Beginning

Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which essentially ranked results according to the number of times the search term appeared on a page.Their search engine was originally nicknamed, "BackRub" because the system checked backlinks to estimate a site's importance.

Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Bring tested their thesis as part of their studies, and laid the foundation for their search engine. Originally the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company eventually amounted to almost $1.1 million, including a $100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at $.05 per click. This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing). While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.

A patent describing part of Google's ranking mechanism (PageRank) was granted on September 4, 2001. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. Many of Google's employees became instant paper millionaires.

Source : http://en.wikipedia.org/wiki/google

About Yahoo! Products and services

Yahoo! Products and services

Yahoo provides a wide array of internet services that cater to most online activities. It operates the web portal http://www.yahoo.com/ which provides contents including the latest news, Yahoo Finance and gives users quick access to other Yahoo services like Yahoo! Mail, Yahoo Maps, Yahoo! Groups and Yahoo! Messenger

Yahoo Mail is the largest e-mail service in the world with almost half the market share. In March, 2007, Yahoo announced that their e-mail service will offer unlimited storage beginning May 2007, and they have started offering the unlimited storages, but this will take few months to cover all subscribers to allow smooth transition. .

Yahoo! Search is the second largest search engine on the internet, Yahoo also provides vertical search services such as Yahoo! Image, Yahoo! Video, Yahoo! Local, Yahoo! News, and Yahoo! Shopping Search.

Yahoo also offers social networking services and user-generated content in products such as My Web, Yahoo! Personals, Yahoo! 360°, Yahoo Photos, and Flickr.

Yahoo! Mobile includes services for on-the-go messaging, such as email, instant messaging, and moblogging; information, such as search and alerts; and fun and games, including ringtones, mobile games, and Yahoo Photos for camera phones.


Yahoo OneSearch developed for mobile phones The company's officials stated that in distinction from ordinary Web search Yahoo's new service presents a list of actual information, which may include: news headlines, images from Yahoo's Flickr photos site, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, oneSearch lists local theaters that at the moment are playing a certain movie, user ratings and news headlines regarding the movie. A zip code or city name is required for Yahoo oneSearch to start delivering local search results. The results of a Web search are listed on a single page and are prioritized into categories. The list of results is based on calculations that Yahoo computers make on certain information the user is trying to make.

Yahoo Comerce offers services such as Yahoo! Shopping, Yahoo Autos, Yahoo Auctions, and Yahoo Travel, which enables users to gather relevant information and make commercial transactions and purchases online.

Yahoo Domains, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Business Email, is also provides by Yahoo.And also Yahoo Store to small business owners and professionals allowing them to build their own online stores using Yahoo's tools.

Yahoo HotJobs also offers to help recruiters find the talent they seek.

Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services in the Yahoo network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.

Yahoo partners with hundreds of premier content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo Movies, Yahoo News, and Yahoo! Games to provide media contents and news. Yahoo also provides a personalization service My Yahoo, which enables users to collect their favorite Yahoo features, content feeds, and information into a single page.

Yahoo has developed partnerships with different broadband providers such as AT&T(via BellSouth & SBC), Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.

Yahoo launched its new Internet advertisement sales system that allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Yahoo aims to provide more relevant search results to users, a better overall experience, as well as increase monetization -- to earn more from the ads it shows

Source : http://en.wikipedia.org/wiki/Yahoo!

What's Google ?

What's Google ?

Google Inc. is an American public corporation, specializing in Internet searching and online advertising. The company is based in Mountain View, California, and has 12,238 full-time employees (as of March 31, 2007). Google's mission statement is, "to organize the world's information and make it universally accessible and useful.One of the" Google's corporate philosophy is, "You can make money without doing evil," and, "Work should be challenging and the challenge should be fun," illustrating a somewhat enjoying corporate culture.

Larry Page and Sergey Brin are co-founded of Google they were students at Stanford University, and the company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004. Through a series of new product developments, acquisitions and partnerships, the company has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others.

Like most large corporations, Google's businesses have drawn some controversy, such as copyright disputes in its book search project, or censorship by Google of search results as it works with countries such as France, Germany, and China -- each of whom have laws requiring the company hide information from Google users in their country. Additionally, in the post September 11 era, several governments and militaries have raised concerns about the national security risks posed by vivid geographic details provided by Google Earth's satellite imaging. However, it should be noted that all of the images and details visible in Google Earth are available through other public, free sources; Google Earth does, however, make it easier to access.

http://en.wikipedia.org/wiki/google

What's Yahoo ?

What's Yahoo! ?

Yahoo! Inc. is an American global Internet services company. It operates an Internet portal and provides a full range of products and services including a search engine, the Yahoo! Directory and Yahoo! Mail. It was founded by Stanford graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. The company is headquartered in Sunnyvale, California.

According to web traffic analysis companies (including Alexa Internet and Netcraft), Yahoo! has been the most visited website on the Internet, with more than 412 million unique users. The global network of Yahoo! websites received 3.4 billion page views per day on average as of October 2005, making it one of the most visited U.S. websites.

In January 1994, Stanford graduate students Jerry Yang and David Filo created a website named "Jerry's Guide to the World Wide Web". Jerry's Guide to the World Wide Web was a directory of other web sites, organized in a hierarchy, as opposed to a searchable index of pages.

In April 1994, "Jerry's Guide to the World Wide Web" was renamed "Yahoo!". Filo and Yang said they selected the name because they liked the word's general definition, as in Gulliver's Travels by Jonathan Swift: "rude, unsophisticated, uncouth." The name can also be a backronym for "Yet Another Hierarchical Officious Oracle". Its URL was akebono.stanford.edu/yahoo.

By the end of 1994, Yahoo had already received one million hits. Yang and Filo realized their website had massive business potential, and on 2 March 1995, Yahoo was incorporated. On 12 April 1996, Yahoo had its initial public offering, raising $33.8 million dollars, by selling 2.6 million shares at $13 each.

"Yahoo" had already been trademarked for barbecue sauce, knives (by EBSCO Industries) and human propelled watercraft (by Old Town Canoe Co.). Therefore, in order to get the trademark, Yang and Filo added the exclamation mark to the name. However, the exclamation mark is often omitted when referring to Yahoo.

Yahoo's revenue comes from online advertising. The largest segment of it comes from search advertising, where advertisers bid for search terms to display their ads on the search results, on average Yahoo makes 2.5 cents to 3 cents from each search. With the new search advertising system Yahoo aims to increase revenue generated from search.Other forms of advertising which bring in revenue for Yahoo include display and contextual advertising

http://en.wikipedia.org/wiki/Yahoo!